Question 1 attractiveness as an attribute of endorsers, Ask an Expert

Management Studies

Question: 1. Attractiveness as an attribute of endorsers includes but is not restricted to physical attractiveness. Many would regard British soccer star David Beckham (Bend It Like Beckham) as attractive. In what ways other than physical attractiveness might he be considered attractive?

2. Considering the likelihood-of-getting-into-trouble factor, identify three entertainment or sports celebrities that you, as a brand manager, would be reluctant to have endorse your brand for fear they would get into some sort of trouble.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92756737

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