Question 1 assume that the tv advertising schedule in, Ask an Expert

Management Studies

Question: 1. Assume that the TV advertising schedule in question 4 cost $2 million and generated 240 million gross impressions. What are the CPM and CPP?

2. A publication called the $ Ad Summary (also generally known as Leading National Advertisers, or LNA) is an invaluable source for determining how much money brands invest in advertising. Go to your library and find the most recent version of LNA. Identify the advertising expenditures and the media used in advertising the following brands: Mountain Dew, Pantene Shampoo, and Nike footwear.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92756371

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