Question 1 are promotions able to reverse a brands, Ask an Expert

Management Studies

Question: 1. Are promotions able to reverse a brand's temporary sales decline or a permanent sales decline? Be specific.

2. How can a manufacturer's use of trade- and consumer-oriented promotions generate enthusiasm and stimulate improved performance from the sales force?

3. Generalization 5 in the chapter claimed that higher-market-share brands are less deal elastic. Construct a realistic example to illustrate your understanding of this empirical generalization.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92756650

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