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Question: 1. Are consumer protection laws really new? Discuss the evolution of consumer protection. Is more such legislation likely?

2. Explain the components of product-market screening criteria that can be used to evaluate opportunities.

3. Explain the differences between the total profit approach and the return-on-investment approach to evaluating alternative plans.

4. Explain General Electric's strategic planning grid approach to evaluating opportunities.

5. Distinguish between the operation of a strategic business unit and a ram that only pays lip service to adopting the marketing concept.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92759172

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