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Question: 1. According to balance theory, how can we tell if a triad is balanced or unbalanced? How can consumers restore balance to an unbalanced triad?

2. Describe a multiattribute attitude model and list its key components.

3. "Do as I say, not as I do." How does this statement relate to attitude models?

4. What is a subjective norm, and how does it influence our attitudes?

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