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Question 1: A major hotel chain wants to compare its hotels to other competitors on the following attributes: convenience of location, friendly personnel, value for money, good housekeeping services, and prompt check out procedures.

Help the hotel chain rate its hotels by designing the following:

a. A Likert scale

b. A semantic differential scale

c. A graphic rating scale

Question 2:

The purchases of coffee made at a coffee kiosk in the lobby of than office buildign over a 13 week period were as follows:

Week 1: 87
Week 2: 81
Week 3: 75
Week 4: 75
Week 5: 75
Week 6: 70
Week 7: 62
Week 8: 62
Week 9: 62
Week 10: 62
Week 11: 62
Week 12: 56
Week 13: 56

Calculate the mean, median, and mode for these data

Prepare a frequency distribution for this data.

Calculate the standard deviation for this data.

How can you as a manager of this coffee kiosk use this information to improve your business?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9789846

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