Question: 1-(a) Describe the various environmental forces that affect marketers and their programs.

(b) What environmental forces may affect Chobani, why and how?

2. Describe the value proposition that a consumer would consider in evaluating your term project product/service.

3-(a) Looking at the marketing mix, how do the elements relate to a product being introduced into an EU market rather than the US market?

(b) What would you need to change your group project and why?

4-(a) Where would you need to interact with other functional areas (e.g.. finance, accounting, management, operations) in a company to get a new product from marketing into the marketplace?

(b) How would you interact with each discipline (functional area) in marketing your group project?

5-(a) Describe the consumer purchase decision process,

(b) Using your term project product, discuss how a consumer would go through the process to purchase.

6-(a) Describe the differences between secondary and primary research and explain how each is used for optimal marketing results.

(b) Describe what you used/are using your term project and what you got/want to get from it.

7-(a) Define market segmentation and note the bases on which marketers segment

(b)Discuss why segmentation is such a key marketing concept

(c) Discuss how your team chose the market segment(s) for your group project.

8-(a) Describe the Product Life Cycle, provide examples of products in each phase and explain how marketers use this concept.

(b) Be specific regarding the 4 p's and other strategies and tactics.

(c) Describe how Diffusion of Innovation fits with PLC. Use your group project as an example.