Question 1 1 In 2012, the Obama Administration put forth the Consumer's Privacy Bill of Rights as a roadmap for future legislation. Compare and contrast this plan with existing legislation. In a thoroughly research response, respond to the validity of its implementation in society today. Question 1 Consumer's Privacy Bill of Rights

The use of information technology has almost reached the pinnacle. All industries in the world are now depending on online services. Online privacy is now the biggest problem faced by US and has attracted high hostility (Mao, 2012). Even Facebook was charged for unfair and deceptive practices (Mao, Question 1 2 2012). United States is being victimized for criminal cyber-attacks creating a growing concern for the
American market growth and the ability to sustain business in a safe manner. The United States is facing great level of risk from China. This has in turn increased the risk in America and any issue related privacy (Sasso, 2013). The countries tension is covered by the "Consumer Privacy Bill of Rights" (The White House, 2012). The Consumer Privacy Bill of Rights will be an integral piece of innovation in the Ecommerce and Ebusiness and for the stimulation and growth of the economy.

The rules and regulation do not begin to deal with the important aspects of protecting the rights and privacy of the customer because of high pressure from the industry and the civil right groups. The U.S. and Turkey are one of the few countries which failed in establishment of the consumer data protection (CDT, n.d.).

US federal law covers only some limited economic sectors and selected types and usage of data.

Those data which are out of this range does not get even a minimal protection through the Section 5 of FTC (Federal Trade Commission) Act. The consumer privacy bill provides for more control and protection to all consumers over their personal information that is being used in the internet. The Commerce department is Responsible for convincing business, and advocating the important concerns facing the integrity of privacy, consumer trust while also implementing this law (The White House, 2012). Additionally, the media networks and other businesses aim to take action regarding "Do Not Track Technology". Elements, for example, similar to the Consumer Privacy Bill of Rights, enforcing strictly and having a code of conduct, has decreased the ability for a system to work between the framework of data privacy and other international partners (CNNMoneyTech, 2012). Main features of the proposal (Mao, 2012):

Question 1

-Personal control: Provision of the right to consumers about security and privacy practices.
-Diaphaneity: Consumer understanding of privacy and security practices of the organization.
-Safety: Proper security of the user data.
-Respect for the context: Good use of the Consumer individual information in a consistent way and proper context.
-Data restriction: limitation of the personal data which the organization collects and retains with them.
-Accessibility and accuracy: Rights of the consumers to access and correct personal data.
-Accountableness: Right of the users to have the personal data handled by the organization in adherence to the consumer privacy bill of right. In additional to individual control, the consumer privacy bill of rights extends users to exercise control over the personal data collected by the organizations. Under OECD, it make use of limitation principle that is disclosure of personal data which happen only within the consent of the consumer or authority, where personal consent is required for collecting the information.APEC principles provides individuals with accessibility to affordable choices in relation to collection, using and disclosing the information. When a customer wants the get any information regarding the practices of a company, the company is to be transparent and give all information requested to the customer (The White House, 2012). According to the consumer privacy bill of right, there is a strong correlation between the customer's rights to gain information on the practices of the company. However, in regards to the other areas and company principles there is much on the side of the company not the customer in regards to context. Similarly, security of personal data is high under the new policy. As per OECD there is a 3 Question 1 4 reasonable protection in protecting the data from destruction, modification. Personal information controller has to protect the data and consumer has less power in this regard (The White House, 2012, p. 50).

The accessibility and accuracy of information is very high according to the consumer privacy bill of rights. But data accessibility is high in this new policy for the customer which is not the same for the privacy policy. In case of new consumer privacy bill of rights, consumer has the reasonable rights in collecting and retaining the personal data which is not present in case of OECD privacy, DHS privacy policy and APEC principles. Accountability is very high in case of new policy because they can take appropriate measure in order to adhere to the consumer rights.

The discovery of both public and congress about the geo-location, tracking cookies and data breaches has increased the privacy concern (Brookman, 2011). The Consumer Privacy Bill of Rights will definitely bring in difference in the consumer privacy. Consumer Privacy Bill of Rights will be considered as one of the four important key elements which will take into account the process driven by the stakeholders. This right is applicable in the business contexts and emphasis about strong enforcement to be made by the FTC along with stronger interoperability with the international partners. The Commerce Department's Telecommunication and Information Administration will directly
convince the stakeholders like privacy, companies, consumer advocates, technical expert and academics for establishing specific policies, practices and code of conduct for implementing this policy (The White House, 2012).

This policy will enhance the security and will reduce the cybercrime because the policy implementation is from the company side which requires high technical expertise in handling this issue.

As the world is moving towards digitalization, more focus related to the privacy is growing which has to be addressed for strong growth without any interruption. Similarly, more pressure from EPIC is being Question 1 5 made for enhancing the security in mobile services, workshop on mobile advertisement and commerce department as they are ready to enhance the surveillance for protection of consumers and their private information (Epic.org, n.d.).

While there are many differences in the policies of the Obama administration with regards to consumer privacy it is clear that there are great strides forward in a positive direction. It can be said that there are not enough bills or policies that take into consideration the extent of privacy needed in this technological age. However, it is clear through multiple sources that the new acts were established to try and protect customers and big businesses.

There are significant threats in the world that seek to destroy not only the lives of U.S citizens, but the companies in the U.S. The more strict and regulated policies of how companies use data and what the customer has access to view is extremely important when trying to mitigate risks to the economy.

Without the new structuring of the Consumer's privacy Bill of Rights it is clear that there would be serious ramifications on our economy, some of which might have been detrimental to the survival of the nation. Though there are stricter regulations there is more that needs to be done each day to prevent the spread of personal information of the U.S. Citizens to protect not only the citizens but the
countries economy.