Question 1 - Describe the elements and tactics described in Made to Stick about how to make messages concrete and credible. Identify the core message in your persuasive campaign project, and provide examples of how you will make it both concrete and credible in your persuasion artifact. (This can be incorporated into your persuasion artifact development.)

Question 2 - Describe the tactics and activities discussed in Chapter 9 regarding issue/political campaigns and social movements. Discuss how you will apply these activities and tactics to your own persuasive campaign strategies. Be specific. (This can be incorporated into your campaign strategy in your paper.)