Question 1 - As Coke and Pepsi move forward from this point, are there any human resource issues that should be considered as part of their corporate and business strategy? Explain.

Question 2. Discuss Porter's five forces in this industry with respect to the profitability of bottlers. What are the keys?

Question 3 - For companies to be (or continue to be) profitable, they have to use different strategies such as improving existing products, producing new products, entering new markets and being able to adapt to changes in the market and/or consumer behavior. How did Coke and Pepsi use these strategies? Make sure you give examples for each strategy.

Question 4 - How do the soft drink companies get away with charging as much as $2-$3 per serving for a product when the "healthy" (tap water) is often free?