Question -
Task - The final stage of the marketing audit is for you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation.
NB: as before, if you have a large range of product offerings, it is a good idea to focus on just one. Incorporating theoretical concepts into your discussion from chapters 7-14 and with the use of other theoretical sources and secondary research, please discuss the following:
1. Outline and describe the 8 marketing mix concepts theoretically and apply the components to one of your products offerings. As part of your application be sure to explain and evaluate all of the 8ps' of marketing (product, prices, promotion, distribution, partnerships, people, processes and physical evidence).
2. Given your evaluation of your overall marketing strategies, the competition and broader contemporary issues facing marketers today, provide recommendations for your organisation.
Your recommendations should focus on each of the 8ps and illustrate how contemporary issues may impact on your organisation and its marketing strategy.
For example, for this report, contemporary issues may include, but are not limited to, Corporate Social Responsibility, social media interactions, advances in technology, ethical concerns, environmental concerns and globalisation etc.
Cover page - Name; subject; assessment number (name); word count; name of the brand + product or service.
I. Executive summary
II. Table of contents
1. Introduction
1.1. Company
1.2. Product and / or Location
1.3. Consumer - Insert image of your desired target consumer. This is just an example.
2. Analysis
2.1. Product
- Define terms or concepts
- Tell me what your brand/organization did/do in relation to the concept
- Give me examples (use visuals where applicable)
- Explain how it fits in to their overall strategy
- Tell me if it was good or bad (evaluation)
2.2. Price
- Define terms or concepts
- Tell me what your brand/organization did/do in relation to the concept
- Give me examples (use visuals where applicable)
- Explain how it fits in to their overall strategy
- Tell me if it was good or bad (evaluation)
2.3. Place
2.4. Promotion
2.5. Processes
2.6. Physical Evidence
2.7. People
2.8. Partnerships
3. Recommendations
This section is about how you would improve each of these elements for your selected consumer group? If the section is good, then just elaborate how you would maintain it. Support with theory and justification. Give specifics.
3.1. Product
3.2. Price
3.3. Place
3.4. Promotion
3.5. Processes
3.6. Physical evidence
3.7. People
3.8. Partnerships
4. Conclusion
5. References