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Quantitative marketing research involves the use of large samples and statistical methods of analysis. Choose two methods of quantitative research and discuss how these methods can be applied by the marketing department of a national chain of coffee shops. (Note: you do not need to provide statistical details for your chosen methods, but make sure to discuss issues such as: the type of data needed, possible sources for the data, objectives of the study and some potential actionable recommendations resulting from the study).

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93101862

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