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Quality Planning and Analysis Research Report Assignment -

Assignment Requirements: This assignment consists of a number of tasks (parts) and has been designed with the aim of providing students a practical case where they could apply the various quality (planning and analysis) tools and techniques covered in this subject. As the topic of your assignment, you are free to choose one of the following options:

a) Design and production of a PRODUCT (e.g. household devices, electronic devices, clothing and shoes, transportation equipment, etc.),

b) Design and provision of a SERVICE (e.g. traveling, education, hospitality, healthcare, etc.) or

c) Design and completion of a WORK (e.g. constructing a house, bridge or road, etc.)

You do not require an approval from the subject coordinator regarding your assignment topic. There is no preference set by the subject coordinator for any topic. It is entirely up to you.

The information/data you are going to use in your assignment does not need to be real and could be fictitious (completely made up). However, it should be realistic and related to your chosen topic.

PART 1: INTRODUCTION

Write an introduction about your PRODUCT, SERVICE or WORK including its key functions and characteristics that are important for quality planning and analysis activities. (1-1-5 pages).

PART 2: CUSTOMER SATISFACTION

2.1. Stakeholder Analysis

Identify at least 10 stakeholders and minimum 2 Needs for each stakeholder. A stakeholder need is something that a stakeholder expects from a company in regard to their operations, products, services, etc. (1 page).

2.2. Capturing the Customer Needs

Research different methods which can be used for capturing customer needs. Summarize at least 2 methods using SWOT analysis (1-2 pages).

2.3. Customer Needs Analysis (Kano Analysis)

Based on the SWOT analysis you have conducted in Section 2.2, decide on a method you think is the most appropriate for capturing the customer needs of your selected product, service or work.

Using Kano analysis, capture at least 25 customer needs (10 WANTS, 10 MUSTS, and 5 DESIRABLES). You must demonstrate with a template how you have identified those customer needs. In addition to the template, you must also include the actual information or data that was used to identify those 25 needs. (2-4 pages).

PART 3: DESIGN REQUIREMENTS

3.1. Translating Customer Needs into Design Requirements (QFD)

Translate the 25 customer needs identified in Section 2.3 into minimum 10 design requirements using the Quality Function Deployment (QFD) method. Briefly explain the key findings resulted from your QFD analysis.

The QFD template can be downloaded from the subject website on UTSOnline. (1.5-2.5 pages).

3.2. Design Risk Analysis (FMEA)

From your QFD analysis in Section 3.1, decide on the five highest scoring design requirements and carry out a risk analysis using the Failure-Mode-and-Effect-Analysis (FMEA) method. Briefly explain the key findings resulted from your FEMA analysis.

The FMEA template can be downloaded from the subject website on UTSOnline. (1-2 pages).

PART 4: SUPPLIER SELECTION AND EVALUATION

4.1. Identifying the Components, Elements, Parts, etc.

Identify at least 10 major components, parts or sections of your product or service that could be sourced from suppliers. (1 page).

4.2. Developing the Supplier Selection Criteria

Select one of the components, parts or sections identified above and list at least 10 criteria that could be used for selection of suppliers of that component, part or section. (1 page).

4.3. Constructing and Using a Supplier Selection System

Develop a complete supplier selection system using the previously identified 10 criteria. Apply this selection system to 3 suppliers (1-2 pages).

4.4. Conclusion

Write a brief summary of the outcome and the rational of the supplier selection process you have developed and provide an explanation for your choice. (1 page).

PART 5: STATISTICAL PROCESS CONTROL

5.1. Identifying the Processes

Identify at least 7 processes that could be used to produce your product or to provide your service or work. (1 page)

5.2. Constructing and Using a SPC Chart

Choose one of the 7 processes identified in Section 5.1 and apply appropriate statistical process control (SPC) tools and methods to analyse quality of the selected process.

Briefly explain main steps followed in the SPC analysis and provide justifications of decisions will have been made. (2-3 pages)

Note: students can make a set of data (appropriate to their SPC analysis) which should include minimum 15 units of time or batch intervals. Interpret and discuss the results of your SPC analysis using appropriate tools/techniques and methods. (1-2 page)

PART 6: PROBLEM-SOLVING

6.1. Identifying Problems and Using Problem-Solving Tools

Identify at least five problems that could occur during the use of your product, service or work (1 page)

6.2. Constructing and Using Problem-Solving Tools

Select one of the five problems identified in Section 6.1 and apply at least two problem solving tools to rectify that problem. Discuss the rational of the selected tools and identified solutions to rectify the problem (2-3 pages).

Research and Presentation Requirements

What to research: Each student will need to research and reference a number of quality sources such as journals, conference articles and books to support their analysis, discussion and justifications. Information need to be synthesised from multiple sources. Students also need to provide their own critical analysis of the information they source.

Where to research: There is large number of sources that research and discuss various aspects of the tasks listed in all parts. Students will need to find and reference reliable sources (check the library resources to learn how to find, evaluate the quality of sources and information).

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92818707

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