"Quality management is a business philosophy that champions the idea that the long-term success of a company comes from excellence. It requires that all stakeholders in a business work together to improve processes, products, services and the culture of the company itself."

Although definition of Quality Management still varies from different approaches but to understand its scope in practical context, students are requested to answer the following problems:

• Find two local companies (from UAE) that you believe exhibit high quality. Next, find two international companies that are recognized for their quality achievements. On the basis of findings, do a critical comparison between both the groups.

• Define quality for the following products: a university, an exercise facility, spaghetti sauce, and toothpaste.

Format:

• Times New Roman, Font size 12 double space, maximum 4 pages with example(s) and explanation.