Q1. What industry does Google operate in at the time of the case? How would you assess the attractiveness of this industry at the time of the case?

Q2. What (generic) competitive strategy does Google pursue? Briefly support your argument using any advantages this strategy draws upon. How likely is the company to succeed by pursuing this strategy given the competitive situation at the time of the case (is the strategy viable)?

Q3. How do complements impact the attractiveness of Google's business? Explain your answer (Briefly).

Q4. What specific resources or capabilities (you should analyze two separate resources/capabilities) are critical for Google? Are these resources or capabilities sources of competitive advantage? Sustainable competitive advantage? How does Google utilize these (and other) resources/ capabilities (i.e. is Google organized to leverage its resources and achieve a sustained competitive advantage; how do they fit together)?

[Each resource/capability analysis should cover the first three elements of the framework in detail, as appropriate. The last part of this question should be addressed in part with reference to the fourth element of Barney's framework. You may approach this by discussing complementary resources/capabilities as discussed in class or using Barney's structure.]      

Q5. Is there a clear attempt at a blue ocean strategy in the case or is it red ocean strategy? If so, explain this blue ocean strategy in terms of customers and competitive strategy, including factors eliminated/reduced and factors raised/created. If not, explain why the offering does not attract non-customers of the industry and why the offering does not fundamentally alter the value proposition (Eliminate, Raise, Reduce, and Create).

Attachment:- Assignment.rar