Q1. Reflect on GEICO commercials you have seen. One of the things that these ads do is invite the audience to become involved and make an interpretation of the ads.

What types of interpretations might a consumer make that would benefit the brand? What types of interpretations might be detrimental to the brand?

Q2. In 1968 rock journalist Ralph Gleason praised the hippie / San Francisco bands for "not trying to sound Black." This sounds positive on the surface, but there was a resulting shift in some musicians' and critics' attitudes toward Rock's African American roots. What was that shift?