Q1: Do the major players in the grocery store industry provide the right offerings to the right market?

a. Completing a value map analysis based on 4 attributes through the following steps.

I. Doing a comparison among Wal-mart, Costco, Wholefoods, and Jewel Osco in terms of convenience and diversity of product lines. Please include some quantitative data (by searching information online) to determine the values or support your inference.

II. Suggesting two additional attributes that are also critical to the competition in this industry and doing the comparison as well. Again, include some quantitative data to determine the values or support your inference.

b. Segmenting, Targeting, and Positioning

I. Selecting two attributes (out of the 4 attributes in the value map) that help us to determine the market segments (completing the positioning map)

II. Inferring the target customer for each segment in the positioning map (profile-based only).

c. Marketing Strateg

I. Listing goals of these companies (vision/ mission statements).

II. Concluding whether their goal and marketing strategy are consistent based on your analysis from (a) to (b).