Q1) Discuss how the sociocultural environment will affect the attractiveness of a potential market

Q2) Define culture and name some of its elements

Q3) Explain the ‘4+1' dimensions in Hofstede's model

Q4) Discuss the strengths and weaknesses of Hofstede's model

Q5) examples of the johari window

Q6) explain what the A Cultural Framework - Terpstra and Sarathy (2000) is and use real life examples to back it up

Q7) Explain layers of culture and use examples

Q8) how does culture affect consumer behavior?

Q9) Explain Maslow (1970): Hierarchy of Needs add an example

Q10) Explain

• Maslow (1970): Hierarchy of Needs
• Lee (1966): Self Reference Criteria
• Hall's (1977): High and Low Context Cultures
• Hofstede (2001, 1997): The four dimensions of power distance, individualism and masculinity and uncertainty avoidance

Use examples where needed.