(Answered) Q1 define the below marketing concept according to

Management Studies

Q.1 Define the below marketing concept according to Krzysztof Kubacki :

• Customers are referred to as kings

• Will the customer and all follows

• Know the people’s needs

• Step to turning needs to various wants

• Delivery of a life style

• The organization is the customer’s viewpoint

Q.2. Define the various Orientations said by Garnier, could they be as Product and Market Orientation ?

Q.3. Define the The 4 Ps of the Product Marketing Mix.

Q.4. Define the significance of the remaining Ps in the Product Marketing Mix.

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Marketing Management, Management Studies

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