Q1: Identify possible buying trends in your market sector and identify the potential impacts for your product or service.

Q2: Expand on the consumer profile you developed in the previous assessment activity by identifying and explaining influences and/or reasons that may impact on buying decision-making behaviour. To include:

• Maslows hierarchy of needs

• Consumer perceptions

• Personality factors

• Lifestyle/or family cycle/ group influences

• Social influences, such as social class, culture, socioeconomic factors etc.

• Attitudes

Q3: Evaluate the influence of previous marketing activities and assess their impact on current buying trends and consumer behaviour.

(See company or competitor websites for ideas or interview potential customers.)

Q4: Conduct an analysis of your product organisation (Toyota camry) and identify capabilities using SWOT analysis.

Explain your findings meaning what you put in the swot analysis.