Q what do you mean by advertising appealadvertising appeal, Ask an Expert

Management Studies

Q. What do you mean by Advertising Appeal?

Advertising Appeal/ Advertising Themes:- Ad appeal demotes to the approach used in attention of audience or influencing their feeling/Behaviour towards advertiser's product or service. Appeals assist to arouse interest of audience towards advertiser's product. Ad appeal is able to be of many types. The main ad appeals are as follows:

Rational Appeal
Feature Appeal
Favourable Price Appeal
Competitive Advantage appeal
Announcement Appeal
Emotional Appeal
Pride Appeal
Affection Appeal
Comfort Appeal
Fear Appeal
Humour Appeal
Safety Appeal
Sex-Appeal

3) Combining Rational as well as Emotional Appeals.

View complete question

Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9574932

Have any Question?Write your Review or question?

Related Questions in Marketing Management

Assignment -prepare a marketing plan for given

Assignment - Prepare a marketing plan for given product. Product - Use Pencil Box as the product. REQUIREMENTS - Cover Sheet (USE APA TEMPLATE FOR THIS ASSIGNMENT) Marketing Objectives - Just one concise paragraph. Inclu ...

Question database marketingthis week you will obtain

Question: Database Marketing This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing cente ...

Question for this weeks discussion i am encouraging you to

Question: For this week's discussion I am encouraging you to watch TV. Yes, that is correct, I an encouraging you to sit back and watch a full hour of one of your favorite shows on prime-time television. However, instead ...

Assignment descriptionprimary task response within the

Assignment Description Primary Task Response: Within the Discussion Board area, write 300-500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future ...

Assignment objectives- demonstrate an understanding of

Assignment Objectives - Demonstrate an understanding of qualitative, quantitative, mixed and action research methods Assignment Description Primary Task: Within the Discussion Board area, write 200-300 words that respo ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question write a 700- to 1050-word paper in which

Question: Write a 700- to 1,050-word paper in which you: 1. Identify five recent commercials that you have seen or watched that you believe are effective at advertising. 2. Identify the part of the Hierarchy of Effects M ...

Quesiton business ideas for nurse practitioner

Quesiton: Business Ideas for Nurse Practitioner Entrepreneurs Presentation Nurse practitioners can practice in many locations and can be a clinical practice as well as a consulting business, educational business. Read th ...

Question identify a brand in your cabinet or pantry do you

Question: Identify a brand in your cabinet or pantry. Do you believe this brand will have a finite lifespan or one that lasts forever? Support your reasoning. Your journal entry must be at least 200 words. The response m ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Marketing Management Expert