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Q. Show the Advertising Objectives?

Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific objectives can be different. If the goal of advertising campaign is to get immediate results then fast media of communication like newspapers will be considered. If the goal of advertising is to build corporate-goodwill and bran-equity then television, magazines will be considered.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9574946

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