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Q. Selection of an advertising agency by Rates Charged?

Rates Charged:- The rates offered by the advertising agency must be quite responsible. These rates must suits the pocket of client and should be within ad-budget of client. It is of particular significance to the advertiser to know the rates charged by ad-agency for rendering various services so that advertisement can compare advertising cost with benefits expected from advertising. Rate of dissimilar ad-agencies which can serve our needs must be compared so as to select competitive ad-agency.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9574996

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