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Management Studies

Q. Selection of an advertising agency by Past Record?

1) Who were the past clients of agencies why they left the agency how long were they with agency. How large were they?

2) Who are the present clients and how big are they since how long are they with agency and their agency-client relationship.

3) Brand-image of a products of agency's clients.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9574998

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