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Management Studies

Q. Selection of an advertising agency by Image of Agency?

Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical standards and its relation with clients. The ad agency must command a good image in the public. Image of agency is able to be scanned through media past and present Clients its employee etc.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9574994

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