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Management Studies

Q. Explain about Promotion Mix?

Meaning:- Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in order to sell goods and services to promote an idea.

Definition:- As per to Philip Kotler ‘A company's total communication mix-as well called promotion mix - consist of specific blend of personal selling, sales promotion, advertising, public relations and direct marketing tools that the company uses to pursue its advertising and marketing objectives.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9574716

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