Q explain about judgement method for preparing, Ask an Expert

Management Studies

Q. Explain about Judgement Method for preparing advertisement Budget?

Judgement Method: - In this process advertising budget is decided by the experienced manager of company on the basis of their judgments. Here advertising budget is on the basis of arbitrary thinking of some experienced managers and not based on scientific lines. They decide the advertisement budget at a lump sum figure by considering all relevant figures like Objective of advertising, actions and reactions of customers, competitors and level of sales, availability of funds, type and cost of media and stages in product life cycle.

View complete question

Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9574977

Have any Question?Write your Review or question?

Related Questions in Marketing Management

Question marketing plan part iithroughout this course you

Question: Marketing Plan: Part II Throughout this course, you will compile a comprehensive marketing plan. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up co ...

Question lasa 1-preliminary strategy auditthe end result of

Question: LASA 1-Preliminary Strategy Audit The end result of this course is developing a strategy audit. In this module, you will outline and draft a preliminary framework for your final product. This provides you with ...

Question activity 1 watch coca-cola hello happinessthen

Question: Activity 1: Watch Coca-Cola Hello Happiness Then consider the following: 1. Is it socially responsible marketing? Environmentally responsible marketing? 2. What are the pros and cons? 3. What it the intent? Doe ...

Assignment detailsassignment descriptionprimary task

Assignment Details Assignment Description Primary Task Response: Within the Discussion Board area, write 300-500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the fou ...

Question description write a 2 pages paper about how to

Question: Description: Write a 2 pages paper about how to measuring the impact of social media strategies focus on PAID STRATEGIES ONLY at least 5 Academic references needed. The response must be typed, single spaced, mu ...

Assignment descriptionregarding your research topic

Assignment Description Regarding your research topic selected in unit 1 and your research question, hypothesis and five survey questions created in Unit 2, write a narrative 800-1,000-word paper describing your proposed ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question write a 700- to 1050-word paper in which

Question: Write a 700- to 1,050-word paper in which you: 1. Identify five recent commercials that you have seen or watched that you believe are effective at advertising. 2. Identify the part of the Hierarchy of Effects M ...

Question identify a brand in your cabinet or pantry do you

Question: Identify a brand in your cabinet or pantry. Do you believe this brand will have a finite lifespan or one that lasts forever? Support your reasoning. Your journal entry must be at least 200 words. The response m ...

The question of the paper isnbspthe services dominant logic

The question of the paper is: The services dominant logic (SDL) is a radical change in how we conceptualise exchange. Does the SDL require us to rethink how we practice organisational buying and industrial marketing as ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Marketing Management Expert