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Management Studies

Q. Evaluation of advertising media - Television?

Television:- Commercial television advertising was initiated nearby 1976. With the reduction in T.V price as well as increase in economic status of an average Indian available of T.V Sets has improved speedily.

Advantages:-

Strong Impact
Wide Coverage
Emotional Appeal
Flexibility
Attractive Message
Geographical Selectivity

Disadvantage:-

Expensive
Long Production Time
High Production Cost
Not suitable when the number of audience is less
Overloaded advertising
Detailed message cannot be given
Distrust
Obscenity and vulgarity
Fragmented Viewers

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9574963

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