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Management Studies

Q. Effect on Prices in advertising?

Effect on Prices:- The supporter of advertising quarrel that advertising helps to reduce prices Advertising results in decrease of per unit selling and distribution cost. Therefore for increasing computers market-share and attracting customers advertiser reduction in prices. It is clear from the instance of reduction in prices of competitive products viz mobile phones, television, computers, air-conditioners etc.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9575027

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