(Answered) Q choose a target audience on which to initially focus a

Management Studies

Q: Choose a target audience on which to initially focus a marketing effort for the product. Justify why you have selected the target audience. Develop a profile by creating a persona of the typical consumer for this product (their demographic, lifestyle and consumer behaviour) and explain why you have chosen this target audience.

Product: heated butter knife

Brand: That! inventions.

Subject: consumer behavior.

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