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Q. Choice of an advertising agency by location?

A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communication is required at various stages of decision making with regard to ad-planning and ad-execution. Several meetings are done between top-executives of advertiser and ad-agency. Several agencies charge the client for additional visits by their executive. Office of ad-agency is situated nearly and is easily accessible.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9574989

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