Q 1. PEST Analysis( including a review of legislation impacting on Macville)

Q 2. Swot analysis ( including an evaluation of the value - chain)

You are also required to review competitors/allies to Macville, as described in the case study, and: identify and describe existing and potential competitors/allies, then summarise the strengths and weakness of each

Develop a strategy summary statement for each potential ally for a cooperative venture that describes their alignment with MacVilles vision, mission, values and attributes , as identified on the tender document.