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Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market.

Briefly describe the product. Then, develop the segmentation, targeting and positioning strategy for marketing the new product. Be sure to discuss (A) the overall strategy(B) Characteristics of the target market (C) Why that target market is attractive, and (D) the positioning stratedy. Provide justification for yout decision.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M93133394

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