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Put yourself in the position of an entrepreneur who is developing a new self-propelled, robotic lawn mower, similar to the Roomba robotic vacuum cleaner, to introduce into the market. Develop the targeting strategy for marketing the new product. Write an essay on and be sure to discuss: 1) characteristics of the segment(s) you might choose as the target market 2) why the target market(s) is/are attractive.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93094440

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