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Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. The product is a line of yoga clothing for women desgined to stay in place while practicing yoga. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:

The overall strategy; why segmenting, targeting, and positioning are useful methodologies

Segmentation and targeting choices

Characteristics of the target market

Why that target market is attractive

The positioning strategy

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92231845

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