Purpose:

You will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.

Monitoring competitors' performance is a key aspect of performing an external environment analysis.

This project provides you with the opportunity to evaluate the competitive position of one of the organizations listed below and integrate that information in an External Factor Evaluation (EFE) matrix and Competitive Profile Matrices (CPM).

In this project, you are presenting a report document. The expectation is that the report provides the level of details to help the report audience grasp the main topics and to fully understand the External Environmental Analysis.

Analysis is the operative word. In analyzing the external environment, you are expected to thoroughly research and take that research and break it into small parts to gain a better understanding of what is happening in the external environment of the business.

In researching an industry, it is important to understand that every company within an industry is different so gathering information on one company does not mean that the collected information is relevant to other company within that industry.

When researching, parsing the material is critical to an accurate analysis. Avoid presenting just any information as that may lead to using irrelevant information.

You will then write the report in your own words to share the external analysis. You are expected to present information and support the ideas and reasoning using the course material and your research.

You will not lift any information from source documents without properly citing and referencing. For the technical analysis aspect of the project, you are required to create the technique on your own and may not use from any source material that you happen to find. No work from a clearinghouse or similar website may be used or cited as a credible source.

Step 1: The External Analysis

You will perform an external analysis on an industry where a company from the list below operates and competes. You will be assigned by your instructor one of these companies to complete the analysis. Using a company other than the instructor-assigned company will result in a zero for the project. You will perform research on the instructor-assigned company, its industry and its competitors.

Focus on factors related to the company's industry and the environment that it and its competitors make. The factors to measure are those identified in a partial SWOT, Porter's Five Forces, PESTEL, EFE, and CPM.

Company Information:

SoftBank Group Corp [NBB: SFTB Y]

Business Summary

SoftBank Group is a holding company. Through its subsidiaries, Co. operates in four

business segments. Domestic Telecommunications business provides mobile

communication services, mobile devices, broadband services to retail customers, and

telecom services to corporate customers in Japan. Sprint business provides mobile

communication services, mobile handsets and accessories, and fixed-line

telecommunication services in the U.S. Yahoo Japan business provides Internet-based

advertising operations, e-commerce business, and membership services. Distribution

business provides distribution of mobile devices overseas, and sale of PC software,

peripherals, and mobile device accessories in Japan.

Step 2: References

Companies website and also news articles.. ex:Bloomberg Business and PR Newswire .. ETC.

Step 3: How to Set Up the Report & Assignment Details

Create a Word or Rich Text Format (RTF) document using 12-point font. The final product cannot be longer than 16 pages in length, which includes all tables and matrices but excludes the title page and reference page.

Those items identified in the technical analysis should appear under the appropriate heading in the paper. Do no use an Appendix.

Follow the following format using these topics as headings:

Title page with title, your name, the course number, the instructor's name

Company overview

Industry analysis

Competitive analysis: [Use the company's closest competitors (3) plus the selected company.]

Techniques Analysis: PESTEL, Five Forces, OT from partial SWOT, EFE, and CPM.

Trends: Discuss trends significant to the industry and company and discuss key areas of uncertainty related to trends or events that potentially could impact the company's strategy.

Conclusion of the external analysis

Reference page.