Purpose of Assignment

Students will have the opportunity to research an organizationto make recommendations for strengthening their processes and performance.

The assigned text and Strategic Planning Outline will serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5.

Assignment Steps

Resources: Strategic Planning Outline and Week 2 textbook readings

Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final strategic plan is due in Week 5. Cite your resources.

Develop uo to a 1,000-word proposal in which you explain the importance of innovation and execution to accomplish your selected company's mission,vision, and, if applicaple, their values, and determine your business model. Revise,adapt/adjust, the mission, vision, and values if you believe it may help the organization be more effective.

Include the following:

Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement.

Ensure you are differentiatingyour product or service.

Describe how the division addresses customer needs and achieves competitive advantage.

Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.

Explain how the vision, mission, and value of the new division align with the company's mission and vision.

Summarize how the vision, mission, and values guide the division's strategic direction.

Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

Cite a minimum of two peer-reviewed references.

Format your paper consistent with APA guidelines.