Question:

Porter's work focuses on competitive strategic positioning, which refers to selecting a strategy to use in a directional manner. The strategy developed excludes other strategies and is selected to prepare a competitive edge. Porter writes about selecting a distinctive and important stance or position based on activities that are hard and complex to duplicate. The precision and uniqueness of the focus of the strategy is what gives the competitive advantage.

With this in mind and after conducting further research:

1. Choose a different product or service from last week

2. Purpose a competitive strategy analysis on the service or product selected using Porter's Generic Competitive Strategies (Cost Leadership Strategy, Focus, and Differentiation).

3. Choose one of Porter's Generic Competitive Strategies to prepare a competitive edge for your product or service selected, and illustrate and explain the implementation of that strategy for the product or service selected.