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Management Studies

Purchase Motives – Product/Service

Primary (incipient) Buying Motives – the strong reasons to buy categories of products or services Secondary (selective) Buying Motives – the reasons for selection of a particular brand Patronage Motives – Store (the reasons a consumer chooses to shop at a certain store)

Location convenience

Transaction speed and convenience

Merchandise assortment and accessibility

Price

Services offered

Ambiance

Personnel

Other patrons

List the reasons, in priority order, for shopping at your primary supermarket.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92562441

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