Puffery refers to exaggerated claims of a product's superiority or the use of subjective or vague statements that may not be literally true. A company might advertise the "best system on the market" or claim that their product is the "most effective." Exaggeration in ads is not new. Consumers seem to accept advertisers' tendencies to stretch the truth in their efforts to make their products unique and to get consumers to buy them. Using "puffery" does raise ethical concerns, however. Where is the line between claims that attract attention and those that provide implied guarantees? Do you think advertisers are deliberately making misleading statements? What are your thoughts on this? Can you give some examples of "puffery" that you have seen used