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Publix supermarkets have dominated market share in the grocery store industry in Florida for some time. However, there are signs that competitors like Winn Dixie are getting better and new entrants in this business like Wal-Mart and Target Super Stores are attempting to increase their grocery sales. In addition stores like Wholefoods Market are gaining market share. What advice would you give Publix in order for them to create loyal customers and continually provide value to them?

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The problem related to Marketing and it defines about the recommendations that can be given to a retailer giant like Publix supermarkets group for their decreasing market share due to competition.

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Marketing Management, Management Studies

  • Category:- Marketing Management
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