Publicity is free, but it often comes at the expense of a costly promotion. Ads are classified as promotional, institutional, and combination. Each serves a different purpose for the retailer. This week you will research and discuss promotions and their importance to retailers.

Using the Internet and other credible resources, research & discuss these promotional techniques and concepts. Keep track of where you get your information from while you are researching and be sure to use the MLA format for citing sources.For this assignment, write a 600-word Essay addressing the following (when writing, make sure each question has its own paragraph) and include images to support each question.

• Which recent innovations have caused the effectiveness of television advertising to diminish?

• What does visual merchandising offer that advertising does not?

• What advantage does cooperative advertising afford the retailer? Provide an example of cooperative advertising. Attach a pdf with the example.

• In addition to fashion shows and trunk shows, what are some other special events that retailers use to bring shoppers to their stores?

• In what way does the focus of promotional advertising differ from institutional advertising? Find at least 1 example of each and include the piece of advertising material, attach the pdf to your assignment.