problem 1: Examine the value of efficient customer relations to the public relations efforts of commercial organizations.

problem 2: Public Relations represent a distinct function however must be managed as part of the company’s marketing function. Describe this statement and summarize the relationship between public relations and marketing functions.

problem 3: Identify the evaluation criteria you would use in choosing an external Public Relations agency for the first time.

problem 4: Describe what you understand by the given terms:

a) Issues management
b) Brand equity
c) Corporate advertising

problem 5: Describe the significance of the code of professional conduct drawn up by the Institute of Public Relations in a country of your choice and describe the key clauses of the code.

problem 6: You have been asked to elucidate the given topics to one of your main clients:

a) Political lobbying
b) Value of press releases
What information would you comprise in your explanations?

problem 7: prepare notes on three of the given:

a) Consumer sales promotions
b) Feature articles
c) Press conferences
d) Above-the-line media

problem 8: Describe the advantages of an efficient Internal Public Relations program and identify the public relations activities which can be considered by a marketing-orientated organization.