Public Relations is valued for its strategic contributions, one of which is developing problem solving strategies for the entire organization.  Public Relations pays attention to issues as they emerge, monitoring them before they crystallize into public opinion. They advise management how to handle the issues for a positive outcome to the organization and to preserve organizational credibility in a crisis.

1- What effect does the type of organization, its corporate culture, and its communication environment have on the role of PR internally in assisting with its organizational structure?

2- What effect does it have externally?