Public Health measures can have both economic impacts as well as limitations on personal liberties. According to the author, "Most public health measures/regulations have a negative economic on some segment of the population or on some industry.

In times of economic difficulty, people are often unwilling to pay short term costs in order to obtain a benefit in the long term.

Public health may also be affected by personal and intimate behaviors, which are often embarrassing and even offensive to discuss. Thus, some public health measures are controversial because they arouse moral or religious objections."

• Give an example of a measure that would improve public health but that might limit some people's freedom. Who would benefit? Whose freedom would be limited? Would you personally support or oppose such a measure? Provide a rationale for your answer.

• Give an example of a measure that would benefit public health but that might be expensive to implement. Who would benefit? Who would pay the cost? Again, would you personally support or oppose such a measure? Provide a rationale for your answer.