Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

problem1) Identify and discuss at least nine (9) trade barriers that may influence international markets. In your explanation ensure you provide a relevant ex to show your understanding.

problem2) Provide your understanding of the six (6) economic risks that businesses may be confronted with in the international marketing environment.

In your explanation provide relevant exs of each economic risk to support your understanding.

problem3)

3.1 Identify and discuss legal resources to resolve an international dispute.

3.2 Discuss and analyse protection of intellectual property rights. Refer to legal terms and discuss the different conventions and agreements in different countries.

problem4) “The 21st century has been called the Century of the Environment.”

4.1 Discuss the effect of green activities and the Kyoto Protocol on the business of Walmart in South Africa. In your discussion list some of the advantages and disadvantages green activists have on business performance

4.2 Based on your arguments, analyse the case of Walmart and consult the company on which social responsibility strategy it should follow.

WALMART

Walmart Stores Inc. is considered the largest retailer in the world and is also the second largest retail company in the world. Walmart is a public U.S. company founded by Sam Walton in 1962 and was registered as a limited liability company on October 31, 1969. Walmart reported net income of $ 11.2 billion, with sales revenue of $ 316 billion. For the fiscal year ending January 31, 2011, Walmart reported a net income of $15.4 billion on $422 billion of revenue with a 24.7% gross profit margin). The corporation's international operations accounted for $109.2 billion, or 26.1%, of total sales. Further, Walmart employs 2.2 million associates worldwide. The company serves customers using retail shops offering good value for money. Their current slogan is save money–live better. Previous slogan which was in use for more than 19 years was always low prices, always.

Recently Walmart decided to entre Sub-Saharan Africa. It means that existing players in the South African market will have to face new challenges from the world’s biggest retail company. However, since Walmart has a lot of experience in the retail business they, South African retailers can learn a lot Walmart strategies on how to drive creative and use different retail strategies. In South African Walmart model will be “everyday low prices” which will be achieved through “everyday low costs”. Low costs will be based on global sourcing and international trade. Based on this strategy, Walmart will be able to offer South African consumers the lowest price using different promotions to guarantee low prices always.

Global sourcing enable Walmart getting quality products in reduces prices. The global network deals with a wide verity of products, from food, through electronics to high and low end consumable goods. The very same products that are sold in America are offered to the South African market as well. Despite the low prices that are offered to consumers, Walmart managed to keep quality standards at a satisfactory level, maintain good service and mainly good value for money.

SOURCES:

1) United States Securities and Exchange Commission.2012.[Online] Available at:
http://www.microsoft.com/investor/reports/ar11/docs/MSFT_FY11Q4_10K.docx

[Accessed: 3March 2013]

2) Walmart. 2012.[Online]Available at:
http://corporate.walmart.com/our-story/locations/south-africa

[Accessed: 3March 2013]

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93112

Have any Question? 


Related Questions in Marketing Management

Question online advertising has clearly taken business from

QUESTION: Online advertising has clearly taken business from traditional modes of advertising, such as newspapers, snail mail, and radio. What is less clear is whether these forms of advertising (ONLINE) are more popular ...

Strategic planning amp marketingdiscussion 1internal and

Strategic Planning & Marketing Discussion 1 Internal and External Environmental Analyses For this discussion, you will examine information and data from the SWOT analysis you conducted in Week Two and learn how that info ...

Heres where you bring your plan to life through

Here's where you bring your plan to life through visualization. For this assignment, create one visual example for a promotion (example- flyer, billboard, or print ad). Be sure to create a digital example. Be sure to con ...

Part a answer each of the following questions in one to two

Part A: Answer each of the following questions in one to two paragraphs. Describe the major approaches to segmenting business-to-customer markets. Explain the different circumstances under which marketers choose between ...

Assignment market plan section 1prefaceyou are the new

Assignment : Market Plan Section 1 Preface: You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any marketing for their water before so they will need to be edu ...

Social media monitoring please respond to the

"Social Media Monitoring " Please respond to the following: Use Google News or Bing News to search news articles on "future of social media monitoring tools" or "social media Key Performance Indicators (KPI)". Select one ...

Topic indo-chinese restauranta swot analysis - identifies

Topic: Indo-Chinese Restaurant (a) SWOT Analysis - Identifies strengths, weaknesses, opportunities, and threats to provide a solid foundation, which is the springboard to identify subsequent actions the marketing plan. ( ...

Liability and quality please respond to the followingas a

"Liability and Quality" Please respond to the following: As a healthcare administrator, you have been tasked with researching your hospital's compliance in the proper reporting of both medical and non-medical errors made ...

A 100 kg uniform ladder that is 250 m long is placed

A 10.0 kg uniform ladder that is 2.50 m long is placed against a smooth vertical wall and reaches to a height of 2.10 m, as shown in the figure. The base of the ladder rests on a rough horizontal floor whose coefficient ...

Morgan mobile phone technologies has hired you as a global

Morgan Mobile Phone Technologies has hired you as a global market consultant to advise it on how to extend its market share in the developing nations of Africa. The company has just developed an inexpensive and durable c ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro