Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Homework Help/Study Tips Expert

You've been asked by the Marketing Department to give them feedback from your customer service area about customer complaints and issues concerning their new product-an "All-In-One" coffee maker, toaster oven, and microwave.

Although your department has collected specific information concerning likes and dislikes of customers (as called in on your customer service toll-free number), you recognize that many of these calls could be reduced in time-or eliminated-if you helped the Marketing Department understand the concept called "Cognitive Dissonance."

You've been asked to provide this feedback as a two to three page article for their departmental weekly update, and you busily begin this project. In your article for the Marketing Department, be sure to include the following information:

In one paragraph, provide an overview of what you've been asked to do.

Next, define the term "Cognitive Dissonance" and describe how it relates to customer purchases. (In business, cognitive dissonance is often referred to as "Buyer's Remorse.")

Provide two or three customer exs of how Cognitive Dissonance affects customers and the types of reactions they have to your product.

Finally, suggest some changes that can be made to the marketing materials to help reduce this effect on your customers and create and maintain long-term customer loyalty.

Homework Help/Study Tips, Others

  • Category:- Homework Help/Study Tips
  • Reference No.:- M924612

Have any Question? 


Related Questions in Homework Help/Study Tips

Detailsthe practice of health care providers at all levels

Details: The practice of health care providers at all levels brings you into contact with people from a variety of faiths. This calls for knowledge and acceptance of a diversity of faith expressions. The purpose of this ...

Discussionbulljustify the fundamental reasons that

Discussion • Justify the fundamental reasons that marketers should closely monitor the actions of rivals in order to proactively address developing issues, events, and circumstances. Provide one example of such successfu ...

Case analysis fact patternsfollow the instructions in the

Case Analysis Fact Patterns Follow the instructions in the attachment. You are answering these cases base on the serionos. Read the examples in the instructions to see how to do the 3 cases. This is easy. Write an analys ...

Explain why your selected sources are important to the case

Explain why your selected sources are important to the case you are studying. To help with this assignment you may look at the following information, but you are not limited to the information: HIPAA regulation Mental di ...

Essay 1victim precipitation theory discusses how a victim

Essay 1 Victim Precipitation Theory discusses how a victim can actively or passively play a role in the crime itself. Conduct an internet search for a current (less than two years old) case or article about a crime victi ...

In this assignment you will review your current level of

In this assignment, you will review your current level of adjustment. Write a one to two (1-2) page paper in which you: Reflect on how well you are: a. adjusting to your life in terms of subjective well-being, diversity, ...

Discussionmiddot justify the assembly of a balanced

Discussion · Justify the assembly of a balanced product portfolio by marketing managers as a means of ensuring extended success in the health care market industry. Provide two real-life examples to support your rationale ...

1 use your critical thinking skills to write a paper of

1) Use your critical thinking skills to write a paper of 1,000-1,200 words that responds to the question, "Is the PPACA legislation an improvement or a liability to our health care delivery system?" Use examples to illus ...

Write a 750-1000-word essay about the concept and

Write a 750-1,000-word essay about the concept and importance of ethical theory. Include the following in your paper: Part I: Define and explain ethical theory. Be sure to identify the nature, grounds, and methods for mo ...

Case study comparisonspart 1 complete the chart below that

Case Study Comparisons Part 1: Complete the chart below that differentiates the following insurance types. Plan Type   Characteristics of Plan (5 to 7 characteristics) Target Audience for Plan (the target audience is not ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro