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Provide the name of two furniture stores: one catering to upper-middle class consumers and the other to lower class consumers. Assume that you are the Marketing Director; how do social class differences influence each store’s: (a) product lines and styles, (b) advertising media selection, (c) the copy and communication style used in the ads, and (d) payment policies?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93137194

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