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Provide short answers of 200 to 300 words each for the following questions:

Question 1: What seven trends characterize modern mass media? Which trend do you think has the greatest effect on society today?

Question 2: How could you explain functional and critical or cultural approaches of classifying mass communications to a friend? Which approach makes more sense?

Question 3: How does media technology affect culture and society today? How has media technology influenced older forms of communication?

Question 4: What is the purpose of advertising research? How do advertisers attempt to fulfill this through research? What steps do they take?

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