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Provide examples of each from

1. Procedural switching costs—involve lost time and effort.

2. Financial switching costs—consist of the total economic resources that must be spent or invested as a consumer learns how to obtain value from a new product choice.

3. Relational switching costs—refer to the emotional and psychological consequences of changing from one brand/retailer/service provider to another.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92447817

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